Ecosystem orchestration

Orchestrating own and external capabilities is the ultimate success factor of the company.

Today’s global business world demands of organizations a broader approach to innovation and development, one which takes into account its entire ecosystem. The scope of an organization’s ecosystem is not limited to those inside the organization but also includes its external parties and capabilities, such as the organization’s partners. Creating a culture of innovativeness is therefore about combining the ecosystem’s existing capabilities into attractive offerings, which provide the company with healthy profits and continuous learning.

A globally competitive world

In today’s global and competitive world, strategic thinking and strategizing have become more important than strategy. Therefore, organizations must be truly innovative. Leaders have to nurture the spirit of innovation down to the level of the individual employee. However, even this is not enough. In addition, the eco-system surrounding the company also has to be involved in the innovation process. The orchestration of internal and external capabilities to nurture innovativeness becomes the ultimate success factor of the company.

Creating a culture of innovativeness is therefore about combining a network’s existing capabilities into attractive offerings, which provide the company with healthy profits and continuous learning.

Over the years, Synocus has built a comprehensive framework to be able to foster innovativeness in our clients’ organizations. Three questions have to be answered. What is the overall architecture of an orchestrated ecosystem? Which is the most appropriate development path when establishing an innovative ecosystem? How to establish a shared worldview in a culturally diverse setting with different stakeholders, both private and public?

Case studies