Our values represent the main governing principles of Synocus Group.

Personal growth

Synocus, being a true knowledge-based organization, rests on the unique skills and competencies of its individual members. The firm benefits from the personal growth of its individual members. Through the growth of its individuals, the firm will grow as well. The main role of management and leadership is to facilitate this growth by continuously providing the right infrastructure.

Customer orientation

Synocus creates value for and with its customers by cultivating and developing these relationships over time. To do this, Synocus continuously develops new capabilities in order to provide the customers with new innovative offerings. Complementing the customers' capabilities means that Synocus is committed to the long-term success of its customers. This may also include interventions to help the customer shift his or her perspective from the 'urgent' to better recognize the 'important'.

Fair process

Synocus recognizes the need to strike a balance between satisfying the interests of its most important stakeholders: the professionals, the customers, the owners, the company in itself, and the society, in this order. Only through the efforts of motivated and competent professionals can Synocus continuously serve its customers. These efforts produce financial gains which may then be distributed to the owners and society.

Our Name

Our values may also be found in the name of the company, Synocus.

The first part of Synocus comes from the word synopsis, recognizing the need to rapidly and crisply understand the big picture of every assignment we are involved in; think big (being customer oriented). The second part derives from the word focus, which reminds us of the need to be able to identify where the immediate benefits are; act small (engaging competent people). Thirdly, by combining these two words in the name Synocus, we introduce new language, which is a main tool for us to be able to increase the speed of learning together with our clients; move fast (providing immediate value, which is a fair expectation). Thus we have created a word that represents what we offer to our customers: THINK BIG, ACT SMALL, MOVE FAST.