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Pursuing excellence

Synocus has been a forerunner in strategy development based on ecosystem orchestration. Today we have a proven track record of approaching strategy development and value creation in an increasingly networked business context. The methods and tools that we have developed have a strong academic and practical foundation.

The Excellence Framework

Pursuing excellence across
the societal, innovation, offering,
and process dimensions

The Excellence Framework emphasizes the need to simultaneously pursue excellence across the societal, innovation, offering, and process dimensions to find a balance between short- and long-term goals and between efficiency and creativity. Excellence is to simultaneously meet societal requirements, innovation needs, offering desires, and efficiency requests through insightful internal and external collaboration. The Excellence Framework has been developed over the years, and the present version is described in the report Attractive Innovation Environment published by Tekes (now Business Finland).

Learn more about the Excellence Framework in the Tekes report:

Taking social responsibility

Firms increasingly establish
public-private partnerships
to stay competitive

Synocus, together with Tsinghua University, was a founding partner of the World Alliance for Low Carbon Cities (WALCC) in 2012. Through the WALCC we have participated actively in research on low-carbon and urban development. Our collaboration with the WALCC has involved Aalto University, the University of Tampere, the University of Turku, Malmö University, UC Berkeley, and the University of Tokyo, to mention some of our key research partners. An example of the results is the Orchestrating sustainable development report published by Aalto University in 2016.

Learn more in the Aalto report

Mission-driven innovation

Bottom-up experimentation must be combined with an attractive vision and a unifying roadmap

In spring 2017, Tekes (now Business Finland) announced a call for proposals to establish new business ecosystems developing business spearheads with international market potential. Synocus co-created three applications, all of which were approved. Promising results of this effort were already presented at the Strategic Management Society conference, Sharing Strategies for the Connected World, in Oslo in June 2018.


Offering design

Involving customers in the offering design process helps defining what
the company should NOT do

For Synocus, offering design is at the core of any business. Offering design looks for ways to increase value for the customers and improve cost efficiency. Often this involves ecosystem members co-creating the offering with the customer. Synocus has contributed to theory development on offering design in numerous conferences and workshops, one of which was organized by MIT on mass-customization and personalization.

Learn more in the MIT paper:

Lean thinking

Waste reduction and continuous improvement are lean principles applicable in any business

The Excellence Framework is strongly influenced by the Japanese quality tradition. When Eiji Toyoda and Taiichi Ohno developed the Toyota Production System (TPS) in the 1950s they emphasized that all workers should use their capabilities to actively participate in running and improving their own workshops. This tradition is also deeply rooted in Valmet Automotive, with whom Synocus has been closely collaborating for more than ten years.

To learn more in the Valmet Automotive case study


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